C21 TPG Marketing & Social Media Manager // Century 21 The Paramount Group

Kirsty Mackaway

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About Kirsty Mackaway

Kirsty is a dedicated and detail-oriented professional with a passion for real estate marketing. Her primary responsibility is to coordinate and launch all new sales and rental properties to the market, ensuring they receive the attention they deserve. With a keen eye for perfection, Kirsty meticulously oversees all print and online materials associated with these properties, guaranteeing that they are presented in their best possible light. Additionally, she plays a pivotal role in managing content creation and deployment across the group's various social media platforms.

Key Responsibilities:

Property Launch Coordination: Kirsty is the driving force behind the successful introduction of new sales and rental properties to the market. Her role involves orchestrating every aspect of the launch, from initial planning to execution.

Marketing Material Perfection:

Kirsty is relentless when it comes to ensuring that all marketing materials for the properties are impeccable. She pays meticulous attention to detail, ensuring that every piece of print and online content showcases the properties in the best possible way.

Visual Presentation:

Kirsty understands the importance of visual appeal in real estate. She works closely with photographers, graphic designers, and copywriters to ensure that the properties are visually captivating and that the descriptions are compelling.

Social Media Management:

Kirsty is the creative mind behind the group's social media presence. She devises engaging content strategies and manages the deployment of posts and updates across various platforms. Her goal is to generate interest and engagement among the group's target audience.

Market Research:

Kirsty stays informed about current real estate market trends and consumer preferences. This knowledge allows her to tailor marketing strategies to meet the evolving needs of the market.

Skills and Qualities include-

Attention to Detail:

Kirsty's commitment to perfection ensures that every property is showcased flawlessly.

Creativity:

She possesses a creative flair that allows her to craft captivating marketing campaigns and social media content.

Organization:

Managing multiple properties and marketing campaigns requires a high degree of organization, a skill Kirsty excels in.

Communication:

Kirsty is an effective communicator, both in written and verbal forms, enabling her to work seamlessly with various professionals and engage with the target audience.

Market Insight:

Her continuous research keeps her attuned to market trends, ensuring that her strategies are relevant and effective.

Kirsty is the driving force behind ensuring that every property marketed by her group stands out in a competitive real estate landscape. Her meticulous attention to detail, creative approach, and commitment to excellence make her an invaluable asset in the world of property marketing.